Picking the best eCommerce fulfilment carrier is vital.
If you are running a successful eCommerce operation, then you’re already using an eCommerce Fulfilment Courier and you’ve picked them for a reason. Perhaps you even tried some others. However, with the market changing all the time it can be tough to keep on top of the right option for your business. Certainly, as your business grows, your fulfilment needs will change, as will the needs and expectations of your customers.
At fulfilrr we use most of the eCommerce Fulfilment Couriers
The reason we use most of the major couriers is because their suitability varies according to our clients’ needs. So, this review is not biased towards an overall ‘winner’ but aims to show some of the reasons we choose certain couriers over others for certain types of tasks.
To give you an idea, we’ve shipped over 1 million packages by Royal Mail in the last year and over 250,000 by Hermes (now Evri). We’ve also used all the other major eCommerce Fulfilment Couriers for similarly large numbers. So it’s safe to say we know them all well!
What do customers think of the UK eCommerce fulfilment courier services?
While overall satisfaction levels are a great indicator for general courier suitability, it’s also important to consider a range of additional factors when narrowing down which courier to use for your eCommerce fulfilment needs.
Factors to consider:
- Service Options
- Parcel sizes
- Shipping destinations
- Delivery tracking
- Signature required deliveries
- Reliability
- Pricing
- Ease of Use
- Experience/Credibility
- Service quality may be inconsistent during peak times (seasonal)
Six of the biggest eCommerce Fulfilment Couriers rated by our team
Royal Mail
Royal Mail seems to be the general all-rounder when it comes to ticking all the boxes we would consider when choosing an eCommerce fulfilment courier. Perhaps most importantly, the range of delivery services offered by Royal Mail ensure a suitable option is available to meet most needs.
A quick point on their reliability – it’s worth noting that over the past four years (and even in the midst of a pandemic), Royal Mail exceeded their target of correctly delivering at least 99.5% of all items, however, not all of these items were delivered on time.
- Wide range of service options
- Generally highly reliable
- Ease of Use
- Experience/Credibility
- Services are not the cheapest
Deutsche Post
- Ships internationally
- Reliable and credible
- Services are not the cheapest
- Size limitations
Evri
Prior to a recent, well-timed rebrand, Evri was known as Hermes. We suspect the rebrand was set in motion to change customer perceptions of the Hermes brand, whose occasionally errant delivery services caused them to be seen by many as an unreliable eCommerce fulfilment courier.
However, Evri are making commitments and significant investments to improve their customer service and parcel mishandling mishaps.
Where some couriers favour smaller parcel sizes, Evri provides good delivery options for larger items. If the products you sell aren’t particularly fragile or hard to replace, this could be the courier for you.
- Decent service options
- Cost-effective solution
- All services are fully tracked
- Historic reputation
- Service quality may differ by postcode
Yodel
Yodel is one of the newer players in the eCommerce fulfilment and delivery service industry, having been founded in May 2008. It’s important to note that their services don’t extend internationally, although they will ship to the Republic of Ireland, Isle of Man and Channel Islands (but the services here are limited).
Yodel is a suitable option if you are selling domestically.
- Offer a cheap tracked service
- Offer delivery slots
- All services are fully tracked, including driver tracking
- Service quality may differ by postcode
- Only ship to the UK + Ireland
DPD
DPD is another example of a well-established, credible eCommerce fulfilment courier with a wide range of service options (both international and domestic). DPD offers SMS and email delivery confirmations, with the ability to change delivery slots, in general helping to ease the process for consumers.
For the environment-conscious eCommerce business owner, DPD have pledged to become the UK’s most sustainable delivery company. Whether this is another case of green-washing, we cannot say.
- Solid service options
- Ease of use features
- All services are fully tracked, including driver tracking
- Ability to change your hour delivery slot
- Services are comparatively expensive, making this service less viable for low-priced products
DHL
- Highly reliable, credible
- Solid service options
- All services fully tracked, SMS/email updates
- Excellent customer service
- Services are comparatively expensive, making this service less viable for low-priced products
- Pricing model changes weekly
Choosing the best eCommerce fulfilment courier for your Business
Questions to Ask Yourself as an eCommerce Business Owner
- Do I ship my products domestically or internationally?
- Can I afford to replace damaged or lost items?
- How quickly do my customers need to receive their products?
- Do my customers require either a tracked or ‘signed for’ service?
- What is the size of the products I ship?
- Will my customers need to change delivery slots and/or receive SMS/email confirmations?